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Brand
Brand goal: to build international brands Ceramic
Brand appeal: Global life model
Brand positioning: ceramic tile industry leading brands
Brand Concept: Pioneer personality, wonderful unlimited
Brand proposition: Italy pinnacle of cultural, humanistic home life to build new space
Brand slogan: I just 'play' America
Brand personality: Italian Renaissance peak cultural background, the industry's top-level technology support; create: noble, elegant, romantic, artistic, beautiful brand personality.
Flag Meaning: TGT "Top Going Top" beyond the top top.